When you think of Google, one of the first things that will come to mind (if you pay attention to the business end of the beast) is the Googleplex – that ravishing 500,000-plus square foot property that showcases Google’s great technologies, great minds, and great revenue. The Googleplex is the main hub of the Google […]
While Google is one of the titans of the technology world, they also pride themselves on helping out smaller, local businesses around the world. There may be plenty of reasons for that focus – not the least of which is the importance of small businesses in the advertising model that sustain Google – but, whatever […]
In case you haven’t been paying attention to web advertising, let’s make something clear: Google AdWords is one of the most powerful advertising mechanisms on the planet. According to recent Google reports, the average advertiser gets eight dollars in purchases for every dollar spent on advertising. But that high yield isn’t the result of mere […]
